Before the marketing gurus reading this comment, sit tight and read first. Take a minute and analyze what SEO or Search Engine Optimization means to business owners reading this or considering SEO as a viable business investment.

Search engine optimization better known as SEO, online business, promote well known marketing is one of the tools. Link building, link exchange and Google, MSN, Yahoo and the major high ranking in search engine can lead to various other methods. Web page it can easily be in the same way that plan quickly, access read and indexed by search engines. A few easy simple steps online presence and the company’s site, you can gain reputation.

SEO from time to time (and) is very effective. Here are some SEO tips and search engine approved by time and again the trick that you can use:

Title tags The main points for SEO has always been. Your page is what focus search engine are displayed within the title tags of your keywords is to keep. Maintaining the title tag is not guaranteed to be unique, such as the title multiple pages using the tag. Plus-your title tags in your keyword, do not spam. So people will want to click Explore read restrictions below Google i.e. 69 characters aim can read good keep it up.

Description tag fits in the title tag and put your keywords. SEO than this element in your visitors search engines for more. Description tag if you are unable to read and no one will be interested and date at the top of if you don’t click. Like the title tag and Google’s restrictions i.e. 156 characters for my page must be unique.

H1 tags the primary header tags and title tags, but do not exactly match what you need to fit the same keyword. Just for the SEO of your pages ch-H1 tags instead of the page to fit your design, make sure not to. So it’s not a big text, and CSS files in the size of the H1 tag, you can always change.

Anchor text on your page, also known as the “link text” your page, click the link. Any keyword anchor text posted on the page for your rankings earn about careful observation date. Certain more links with anchor text into a Web page that will be high points raised in it date.

Your page link is what helped improve search engine results page is your place. Always have pointed out in the confirmation page, the link is not broken links and they are not the source of the virus or malicious code, point to the page.

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Writing press releases for a Social Media, SEO, or Marketing campaign requires a bit of thought and a lot of preparation. Without the fundamentals, your release will end up in the trash bin of your recipient's email. A well written press release is a very valuable asset to any company and the success of the product or service can be dependant on it. Take a look at these steps to easily avoid getting trashed, and to become more successful at pushing your products or clients.

1. Not doing your research. Spend some time to actually read other press releases to see how they're worded, how they're put together, and mimic that. Additionally, don't only send your press releases to those in your niche: send them to other successful submission sites as well.

2. Don't assume your reader knows what you're talking about. If they have no clue about your product and you don't spell it out, why are they going to spread the word about your product? They're not. The goal is to get your PR reader to generate buzz to their audience or outlet. Let them know how!

3. Do NOT talk down to your readers. Don't be condescending. Period.

4. Adding too much 'fluff'. A press release is not a blog post. It is not an article. It is not a journal to get flowery with. It is a press release. Keep the fluff to a minimum and focus strictly on the details. Be informative and tell your reader what they need to know!

5. Boring subject lines. Chances are, most emails you delete are the type of subject line you DONT want to be putting on your press release. Be creative, and non-spammy. The difference between success and failure is a fine line. The subject line.

Avoid these mistakes and you'll have a much higher success rate across the board. Emails will be opened and media outlets will write or speak about your content. Above all else, PROOF READ.

Until next time.

-- Integraphix, a Chicago SEO Firm

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Optimizing your business website for search engines is becoming one of the most popular techniques for getting business and getting noticed as a small business. If you own a small business and either don't feel SEO Marketing is a good investment, or are simply not applying the strategies, you're missing out on a huge source of free advertising.

Although Search Engine Optimization is key to becoming popular in your geographical location, business owners are usually not skilled enough or have the know-how to do SEO on their own. This is where an SEO Consultant comes into play. An SEO Consultant will help small business owners put together a strategic internet marketing plan that ensures success online, or if one person is not enough, business owners can consult an Internet Marketing Company. Here are some tips to filter out the bad and choose the best company for your business needs.

SEO Reputation:
When researching SEO companies, you must check the reputation of the company. There is a practice known as 'Black Hat SEO' and many companies employ this. Black Hat SEO is an unethical form of SEO, that, while sometimes successful, will more than likely get your website blacklisted by major search engines.

Top Ranking on All SEs:
Beware of this promise. Companies that promise visibility or top rankings on ALL search engines for the length of your seo contract are lying to you. This is not possible as search engines, especially Google, are changing the way they rank websites all the time, and usually, without warning. Websites will move up and down all the time in rankings based on these changes, so guaranteeing a spot is unethical. An Ethical Search Engine Marketing Company will let you know that results are NOT guaranteed and your place will fluctuate with how the search engines are reading your website.

SEO Specialties
Legit SEO Companies will list their specific specialties on their website. The best SEO Companies will supply their website visitors with SEO strategy articles, blogs and other information. You should ask for recommendations from trusted online sources such as Google Maps, Yelp and other reviewing sites or ask business connections when looking for an Internet Marketing Company or SEO Strategist.

The Cost of SEO
If you're not sure what the average cost is of hiring an SEO Company or Consultant, it's best to do some initial research. First, know that SEO is not a one-time thing, and it will typically take a few months to see significant results, especially if your website has never been optimized before. Your second step will be to check out your competition: are you going up against a competitive niche? If so, it may be better to hire an Internet Marketing Company over a single SEO Consultant. Thirdly, remember that your cost will be based on how aggressive you want to be. If you want more backlinks, more social media activity, more articles and blogging, you're looking to spend around $800 on the low end. If you're hiring a huge company, be ready to pay at least $3000 a month in Online Marketing. Integraphix prides itself at being one of the less expensive SEO Companies in Chicago and you're more likely to be in the $300-600 range for monthly SEO marketing.

The most important thing to remember is this: You have a business to run, and if you're trying to become popular online, it is less expensive to hire a SEO Company than to lose business by doing it yourself. If you are unable to apply the correct strategies on your own, you might be hurting your SEO in the long run and it will be more expensive to fix and optimize you correctly. Be sure to do your research, ask questions, and ask to see their work. If they're not willing to share, they're probably doing some shady things behind closed doors.

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Is your website getting all the traffic you'd like to see? Often, good web design is not enough. To draw visitors to your site, an SEO campaign may be necessary.

Search engine optimization is not a do-it-yourself project. SEO experts use a collection of sophisticated tools to dive into the details of your website to make it more attractive to search engines, and build sophisticated strategies to improve your search engine rankings. But not all SEO firms are created equal. Here are five red flags to watch out for when comparing SEO firms for your search engine optimization campaign.

1. Aggressive timelines. If a firm promises high rankings and big results in the first 30 days, beware. True search engine optimization takes time to achieve. This sort of short-term gain usually requires a flurry of activity in promoting your site online -- and can often get you banned from Google or other search engines indefinitely. A reputable SEO firm will talk about results over months, not weeks.

2. A one-time shot. Just as you change your product or pricing in response to the market, good SEO requires changes in strategy over time. A short-term project may create short-term activity, but just because your site is ranked #1 today doesn't mean it will be tomorrow. Good SEO firms provide constant monitoring and updating as required to see search engine success over the long term.

3. A "trust me" approach. Your SEO efforts are only worth as much as the results. If you're writing a check each month for services and aren't sure exactly what's being done on your behalf and what impact that's having on your search rankings, find another SEO firm. Most solid SEO firms will provide reporting regularly (we provide reporting monthly) and will keep you informed of how their work is progressing.

4. Tactics that harm your business reputation. No matter how much search engine rankings are worth, they're not worth damaging your business reputation. Some more questionable SEO practices can end up with your company information associated with unsavory areas of the web -- including adult content, organizations that you may not support, and websites that sell or in other ways profit from private user information. SEO firms that play fast and loose with your good name should be avoided.

5. Difficulty connecting with a real person that understands your business. SEO firms that use a cookie-cutter, one-size-fits-all approach will likely miss great opportunities to promote your website and add to visibility because they don't adequately understand your customer, your products, and your business goals. If someone wants to sell you an SEO package without an expert consultation which considers your wider marketing strategy, run.

Reputable, effective SEO firms can double or triple the number of visitors to your website over time, and they can make the difference between a winning web strategy and a site that's beautiful but unused. Before selecting an SEO firm, ask questions, get a detailed proposal, and make sure you understand what you'll be getting for your money.

Integraphix is a full-service Chicago website marketing company, developing and promoting stunning websites and dynamic mobile applications for large corporations and small businesses nationwide. Our SEO experts can design a search engine optimization campaign that grows your business without busting your budget. Contact us to see how investing in promoting your website can pay off over and over again.


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With small and large businesses increasingly turning towards SEO for help marketing online, the number of Internet marketing companies and Search Engine Optimization companies have doubled as well. Chicago, with its large number of corporate companies has also hopped onto the Website Optimization bandwagon.

Search engine optimization and marketing services in Chicago provide small or large Chicago businesses with some of the most competent SEO services, and at highly affordable rates. With so many of these companies cropping up, its hard to find a really good Chicago SEO company that provides effective services and is affordable at the same time. But where there's a will, there's a way. So, if you are desperately looking for a reliable SEO company in Chicago that does not charge exorbitant fees, then here are a few tips on how to go with your search:

Word of Mouth – Asking around is probably one of the best ways to find a good yet affordable SEO company Chicago. Try getting referrals from other companies in your business niche. Choose companies that have a strong Internet presence. Such companies are probably hiring the services of a good SEO company. So, give it a shot!

Do not rely on fake guarantees – Many SEO companies try to sell their services by guaranteeing immediate results. If you know anything about SEO, you'll know that it takes a lot of hard work, patience and a lot of time for you to see any results with SEO. So, if anyone promises to give you instant results at low rates, ignore the rates and ignore the vendor. You'll find better.

There is a limit to affordability – No company that is really good can afford to provide their services at dirt cheap prices. So, if you are looking for a Chicago SEO company that is dirt cheap, then you can forget about it. Such cheap companies end up costing you more in the long run. Any reliable SEO company will provide services at reasonable rates that are not necessarily cheap, but by no means are they extremely expensive as well. You shouldn't only be looking at the price of the services, but the quality counts as well.

Ask the Chicago SEO company in question about the strategies they use – Always make it a point to ask the SEO company what strategies they use before you hire them. There are 2 basic SEO strategies, namely White Hat SEO strategies and Black Hat SEO strategies. By using Black Hat strategies, your site can get banned. So make sure you hire a company that only uses white hat strategies.

Using these points could help you find an effective yet affordable SEO company in Chicago. It is also advisable to check out whether the SEO company has testimonials from past clients. Above all, make sure you find a vendor who's SEO package fits in with your budget.


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Why Submit Your Press Release to Distribution Services?

In order to get your PR content to be indexed in Google and Yahoo, and to generate Google Alerts, you have to submit your press release to one of the recognized press release distribution services. That is how you can gain online coverage from mainstream media and bloggers as well as gain backlinks for your search engine optimization campaign. Integraphix, a Chicago SEO company, uses press releases to inform the public of our new clients and website launches. 

Where to Submit Your Press Release?

There are paid press release services littering the Internet and though people don't have the extra $200 per release to spare. There are free services you can use and I highly encourage it. Press releases are a company's lifeblood and we use article writing and press releases for our SEO clients all the time. While we encourage you to experiment with them, make sure you know what you are getting with them. 

The # 1 Critical Element in Press Releases

Including links with relevant anchor text in your press releases is critical. Make sure you hyperlink relevant words that take you to targeted pages. This is essential for search engine optimization.

Don’t Forget to Publish on Your Site or Blog

In addition to sending the press release to reputable distributions services, you should also publish it on your own website. Put it up on the Media page, on your blog or wherever you think is appropriate.  The content of the press release doesn’t have to be much different from what you already put together for the PR services.


Have more questions bout optimizing your press releases? Contact Integraphix for a FREE Internet Marketing analysis and we can talk to you about website and search engine optimization for your business.
--
Integraphix, a Chicago SEO Company.
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New York Times author, David Segal, recently published "The Dirty Little Secrets of Search" that describes how JCPenney.com and their marketing company utilized black-hat SEO tactics to rank high in Google for several keywords. JC Penney's SEO Firm unfortunately engaged in what's known as 'anchor-text-based paid links' which are stated plainly in Google's terms of services as being a strict NO NO. We all know that paid links are great for rankings but they can come back to haunt you and your website in the future. And we all know that some SEO firms continue to use this tactic even though they know the consequences.


The article is completely valid in sense that black-hat SEO is a horrid practice, should deter this type of search engine optimization. But blanketing the whole profession and making us look like a bunch of blog spammers is not cool! We at Integraphix, a White Hat SEO and Internet Marketing Company, give the author credit for quoting Google as stating, "[Google] draws a pretty thick line between techniques it considers deceptive and ‘white hat’ approaches, which are offered by hundreds of consulting firms and are legitimate ways to increase a site’s visibility." 


After reading Mr. Segal's article though, the uneducated are going to be quite disgusted and turned off with the SEO profession and strategic manipulation of the search engines and this I think is quite unfair.


1. There are Good and Bad Firms EVERYWHERE!

Black Hat SEO

Just because JCPenney decided to do it the wrong way, doesn't mean that every SEO Firm in the world is marketing their clients this way. There are many a credible, trustworthy and ethical SEO company that doesn't violate Google or any other Search Engine's rules. My own company, Integraphix, is an example of a Marketing Company in Chicago that provides white-hat SEO which doesn't violate rules and provides organic optimization.  JCPenney gives SEO a bad name, but Kesha gives a bad name to music and Michael Vick gives athletes a bad name. The main point is - there are bad eggs everywhere, and a blanket bad name shouldn't be said about an industry.


2. You have the right to question your SEO Company!
An SEO company with nothing to hide will hide nothing. Of course there are going to be details that you don't understand, but your Marketing Company should be able to present examples of what they've done for others. Understand that there are aspects of SEO strategy that companies classify as 'proprietary information' and will not give out less their strategy is stolen, but other than that, they should be open.


We're not trying to pat ourselves on the back, but Integraphix has always and will always provide white hat, effective SEO services to our clients and we abide by all search engine rules. There are no shortcuts, and there are no skeezy manipulations. No paid links. No link farms. No unethical SEO! But whether you use us or not, make sure your company is not risking the future of your website rankings and that you're leaving your financial future into the hands of real professionals.

Integraphix, a Chicago Marketing Company

~ Integraphix, a Chicago SEO Company