Showing posts with label internet marketing chicago. Show all posts

Chicago SEO: Top 5 Ranking Factors for Optimization

Wednesday, July 20, 2011 · Posted in , , , , , , ,


It's fairly comment to find clients who've worked with SEO firms in the past that really didn't understand all the factors that go into determining where a website ranks in the SERPs. Some people think it's merely a matter of stuffing your title tags and meta data full of random keywords and sitting back. 

A hint: Most of SEO is in the background and you'll never see it unless you look at the source code of a website.

By reading industry blogs, practicing Chicago SEO and Internet Marketing since the mid-2000's, we've gathered a massing of data about SEO techniques and have shortened a 5 inch binder full of information down to the top 5 most important Google SEO in Chicago ranking factors you should be implementing on all of your websites.

Age of Domain
This sometimes can't be helped, especially if you just started a business, but domain age is incredibly important to the search engines. It means you're established, and by association are more trust-worthy. If you have the cash, you can purchase a domain name that's been around a while (for a few grand). Otherwise...you've got a long road ahead of you.

Content, Content, Content.
Content is king, content is king! Hail to the king of Chicago SEO. If you've got a beautiful website about Shoes, and all your content is about the great sweater you've got for sale, you can say goodbye to rankings for Shoes forever. The jist of the matter is this: write great, unique content using targeted keywords spread out naturally in your paragraphs. Never ever write solely for a search engine spider. It's a great way to lose customers and get black-listed at the same time.

Hidden Tags, Images and Internal Linking
Ok yes, this is three in one, but they're all important! A lot of SEO is unseen or brushed off by the human eye, but spider-bots read them all the time. Hidden tags include Title Tags, H1-H6, Alts, no-index, no-follow, etc. The most important of these are the Title Tags, H1 tags and Alt tags. They tell the spiders and therefore the search engines, what your website is about. Images? Important? Yes! Make very sure, when you upload an image to your website, that you include your keywords in the image name. Don't ever leave it the 'istock number' or the 'straight from the camera' name or even worse... header.jpg. As for Internal Linking, not only does linking internally show your visitors where to go, it tells the spiders where to go as well. Keep the clickable images to a minimum and make sure you incorporate the LEAST amount of flash as possible.

Keywords!!!
Keywords make the world go round. Without keywords, having an optimized website is worthless. Make sure you're doing your research and giving each specific page it's designated keyword based on the content and topic of each page. Example: If your page is about web design, don't talk about graphic design. Don't name your images graphic design related. 

Inbound & Outbound Links
Inbound links are better known as backlinks. Think of them like votes for your website. The key to building great inbound backlinks is to not BUY them. Develop them naturally and more links will follow! Outbound links are links from your website to others. If they're not relevant, don't bother.


For more information on Chicago Marketing Agency, Chicago SEO, Chicago Web Design and Chicago Graphic Design, call us for a FREE consultation at 847.537.0067.

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Why Content-Driven SEO Is Key To Effective Internet Marketing

Friday, June 17, 2011 · Posted in , , , , , ,

Chicago Internet Marketing

Should you own a small business but have zero website presence, or if in case you have a site presence but it is still in the unknown side in the web world, then you definitely are missing out on a huge piece of the market. These days, individuals turn to Google, Yahoo! and Bing to search goods and services which they like or need. If you know you have a top-quality services that what your competition is at this time promoting online, then do the public a favor. Contract SEO services and get on the first page of Google!


SEO or search engine optimization is the native technique your internet site will get rated by search engines. For instance, SEO services Chicago firms make possible for establishments based in Chicago and elsewhere to land the top search results for a range of key words. This is achieved through content-driven SEO.

Significant content is produced for impending online buyers to observe and once they distinguish your web site stands out as the supplier of this applicable content, they will find it thus to their liking to go to see your site, advise their friends about your web site, and finally make an appointment for your service that you're marketing. With more people coming to your site, the search engines will appreciate the traffic and will then designate high page rank to you. In order that every time online consumers search for items which your establishment has for sale, your small business will at all times come up on the first page of results.

The comprehensive complement of SEO services Chicago valued clientele gain from involve content creation, content posting, and link building. With quality articles comes quality links and quality traffic to the website. If you are doing this for the first time, then beginning with, say, 48 keywords, will be adequate to see you jump from rank forgotten to rank known, until your way to the peak.

The beauty of Google SEO is how the results are enduring, and also you spend less and fewer time, effort, and money doing search engine optimization as you modestly keep your top rank. In comparison, PPC or pay per click campaigns will only drive traffic for a site while your dollar lasts. Each click amounts to dollars lost and as soon as the click halts, your ranking moreover drops.

Pick up some great SEO tricks and tips and find out how you can improve your search engine optimization on our website at http://www.integraphix.com/services/chicago_internet_marketing

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SEO Firm: Don't Ask Sites for Links!

Wednesday, June 8, 2011 · Posted in , , , , , , , , ,

Chicago SEO Firm

SEO Company in Chicago

Yep. That's what I said. Don't ask websites for links! It's bad PR. What you need to do is find people and connect. Network! Since many SEOs are trained in the traditional practice of link building, we typically go through a process somewhat like this.

1. Find a relevant website.
2. Search for contact information.
3. Get in touch and make a trade.

If you've done this before...you know this type of Chicago Internet Marketing sucks. Conversion rates are typically very low, and the Return on your Investment is there, but it is a painfully long road to travel. But there is a much better way.

Find human beings! 
What a concept! They can be bloggers, journalists, forum participants, social networkers, people in the media, or perhaps you're simply well connected already! (Lucky you!)

Follow them
No not like a stalker. Follow their internet contributions: Twitter, Facebook, their blog, Forum conversations, emails, etc. Don't ask for anything.

Make yourself useful to them
Offer them great content, give them a referral, build trust.

Make them aware of this 'thing' you have for them
Talk about it on Twitter, Facebook, LinkedIn, email, blog comments, or whatever way you wish to contact them.

There are huge advantages to building connections and links this way because it's coming from a trusted source and not from random email spam. People also like people. People who interact with them specifically. Getting an email from info@somerandomsite.com isn't likely to reap any rewards.

Credibility is huge here. Not only are you building credibility for yourself, but you're doing it for your clients as well. You've got greater brand awareness, attention from influential people, social sharing and more! And the best part? It's future proof. No matter what signals search engines measure, your work will carry value. If Facebook sharing or Tweeting takes over the internet, it won't be a problem, because you're already getting your links shared.

Good luck out there! We're rooting for you here at Integraphix. The process can be longer, but it will reduce the painful awkwardness on both sides of the fence. If you've got a comment, (a useful one) let us know by adding your name below!

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Integraphix, a Chicago SEO Firm

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Search Engine Marketing Firm

Thursday, May 5, 2011 · Posted in ,




Search Engine Marketing Experts


Search Engine Marketing Firm

Have you ever heard someone say, “Work with what you have”? Most business owners are brainwashed into thinking they need to spend thousands of dollars a month to do anything effective with marketing strategies or search engine marketing. However, a business can generate revenue by working intelligently with the budget they've got available. This is where Integraphix comes into play. For only $10 a day, you can get an SEO plan that really works and can push to your website and business to the front of the back in as little as 3 months!

Let's say a local restaurant is looking to expand their delivery and special events room. They've got around $1000 a month to spend on search engine marketing. They want to reach new customers in their area and they want to gain at least 15 new customers a month just to start. This means they've got around $33 a day to spend if they spend their budget evenly across a 30 day period. Their web design company could create a quick online form that potential customers could fill out and have a phone number that people could call to ask about their pricing. It would be incredibly smart for this business to take advantage of SEO and Internet Marketing.

These days, local businesses have the opportunity to reach customers 24/7 using the internet, and they can run advertisements after hours on social media websites like Facebook and Twitter. Even with a small budget, there are several other types of strategies they could employ to reach their goal. It's smart to hire a company to do this for you, such as a Marketing Firm in Chicago like Integraphix because it's important to also be taking care of your business while your marketing firm handles the particulars of an advertising and internet marketing campaign.

For more information on Search Engine Marketing and SEO Marketing in Chicago, contact Integraphix today at 847.537.0067 for a FREE SEO Analysis!

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Location: Chicago, IL, USA

Chicago Internet Marketing: Link Building & SEO

Thursday, April 21, 2011 · Posted in , , , , ,

Chicago Internet Marketing: Link building strategies aren’t just for SEO. The true purpose of building links is to market your content to your target market.



Your website content may revolve around sales, product reviews, articles, blogs or a tutorial with a strong 'call to action, but regardless of the type of content, inbound links are essential to market the content you're pushing. These links, often called backlinks, are the method that you communicate with your audience: it's an open door to view your website or product.

It's much to easy to get caught up in the non-social aspect of web content development, search engine optimization, or Chicago Internet Marketing. We forget the purpose of what we're doing: talking to our target market. 

When we're researching keywords and checking volume vs. profit potential, we forget that behind those Google stats are real people that are searching for things they actually need, typing the same phrases into their favorite SE. Your mom, your brother, someone halfway around the world. They're all people.

Making a connection with that concept will help you frame your content much better, and position your links in the best possible way. What is the best way? Answer your viewer's questions, and offer a solution to what they're searching for the most. It will help them to see what you're truly offering and allow you to communicate with them better as you learn.
Creating content is a business, just the same that SEO is marketing. But we must remember that these are simply tools in the large toolbox that is Internet Marketing. They are the means to your objective: to reach out on a large scale and interact with your target market online.

Meet your marketing where they are: Facebook, Twitter, Forums, Blogs, etc. Engage them by addressing the thoughts and questions they've got, and answer their questions. Become an authority. Even if you make a sale, don't stop communicating and be sure to follow up and address any needs they have after the fact.
Remember this: Your backlinks (inbound links) aren't just for search engines. Search engines are reading your content, but human eyes are being sold by it. Put the social human element back into your Internet Marketing strategy and it will work for both you AND your customers.

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