1- Bump up your use of photos: Consumers love great photographs. These days we all may be too busy to stop and read a story, but what's great about a good photo is that it can easily grab people's attention. For 2013, we suggest creating an entire integrated content strategy around photographs using social media sites like Instagram, Pinterest, or even Facebook.
2- Focus on building consumer trust: Since trust is such a big part of what makes or breaks a brand, work your hardest on building consumer trust. Consumers today are savvy and know when they are just being pushed into purchasing a product. What do you do? Rather than just plastering ads everywhere, consider sticking relevant and useful content in a multitude of places. Nowadays, consumers are apt to trust content that comes from a multitude of places in multiple formats.
3- Use your connections: We're all pretty aware that these days consumers are much more likely to trust a recommendation from a friend than social media ads. Make 2013 a year full of great customer referrals. Encourage customers to share your company's information via social media.
4- Get personal: If you are hoping to built trust with customers through social media marketing, get personal. No one wants to speak to the robot behind the company. Consumers want to see who your brand really is, so make sure that in the 2013 months you are making an effort to get more personal with your customers. Social media marketing is a great way to do just that.
5- Build on relationships formed via social media: One of the best parts of engaging your business in social media is the relationships you are able to form just by using it. For 2013 make it your personal mission to take social media relationships further. Take relationships formed on social media to the next level and try out an email campaign to continually reach your audience.
Looking for more tips on improving your social media marketing for 2013? Leave a comment below or contact us.
