Archive for December 2011

Internet Marketing in 2012

Tuesday, December 27, 2011

Chicago Internet Marketing & Chicago SEO

Every day, millions of people use the internet, search engine or social media for information about services, companies and products for personal use or for their companies. If your website isn't fully optimized on a continual basis, you're losing out on a large portion of potential clients and sales.


Even if you have a beautiful website with great products to revolutionize the way your customers live and do business...if nobody knows about it, what good is it? Everybody knows that a website is a big investment, so it seems only logical to try to get the most out of that investment by making sure your prospects can find it.

Question #1: How to Increase your ROI?
You need an ongoing search engine optimization (SEO) plan to make sure your sales and marketing goals are met on a monthly and yearly basis. SEO is only one part of the plan though, though it is an essential element to get business online. 

The Issue: The single most overlooked part of website development is the internal SEO optimization and ongoing SEO plan. Without a good plan in place, your chances of increasing online business through your website is extremely limited. SEO allows you to not only target prospective buyers, but plan for the future as well.

The Benefits: Brand visibility, Effective Customer Acquisition, Repeat Business, Targeted Prospects, Credibility, Increased Brand Perception and the best part...Getting Found.

Our SEO Services include:
Our services includes developing relevant and optimized content for your website, blog and social media. While no real guarantees can be made for effectiveness, an Organic SEO strategy is essential to move your website higher in the Search Engine rankings, maintain long-term visibility and increase brand awareness overall.

Remember: No ethical SEO Company can offer a guarantee Top positions, however, a top 10 or top 20 ranking is attainable with hard work, and an ongoing plan including link building, blogging and using relevant keywords for maximum efficacy. SEO management and implementation is hard work. You won't see instant results, and it could be weeks or months before your website begins to move up in the rankings. Nobody can speed up the process, not even Google themselves.

Overall - if you want to boost sales in 2012 - take up an SEO Marketing Plan with us and see the return on your investment in as little as six months.

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10 SEO Statistics that speak to the value of SEO

Friday, December 16, 2011 · Posted in , , , ,


These statistics were gathered through a compilation of Search Engine Results Page behavior studies. If you disagree with the figures in this piece, please post your discussion notes!

1. 42 % of all searches click on the top ranked link in Google, Yahoo and Bing. Only 8% of people click on the second link in succession! From here, the click-through-rate continues to drop.

2. When these are artificially switched through SEO, the click-through-rate drops yet again due to compelling copy. This demonstrates the importance of compelling and engaging content.

3. While 42% of users click the top rank, 62% of all users click on a link within the top 10 rankings (better known as the first page). 

4. 23% of searches progress to the second page, though at this point, they'll try another keyword or give up.

5. 80% of keyword searches that prove unsuccessful are followed by further refinement. What does this mean? Long-tail SEO is extremely important for niche marketing.

6. 41% of searches that are unsuccessful after bad first page results will refine keyword search phrases for their chosen search engine.

7. An astonishing 77% of users choose organic listings over paid listings when searching for information or services. 66% of users choose organic searches when going to purchase something.

8. When a users is purchasing a product, organic CTR (click-through-rates) generate 25% higher conversion rates than PPC rates. Take that!

9. 40% of SEO campaigns whose specialist is aware of their ROI achieve returns in excess of 500%, while only 22% of PPC campaigns were able to achieve this high value. 

10. In 2005, daily search engine use rose from 33% to 59% up from 2002. As of March 2007, Google boasts 64% of US searches and 77% of UK searches.

Bonus: As of 2011, Google has reached more than 1 Billion unique visitors per month on average. That's a lot of people to miss out on. If you're not #1 for your Niche Keyword Phrase, you need to be. Call Integraphix at 847.537.0067 to find out more about our affordable SEO services.


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Visually Optimizing your Facebook Page

Monday, December 5, 2011

Part of SEO is researching what people are going to search for, look at and click on. The second part of our job is converting the people that click on your links and get them to contact you, but what if your website isn't set up the way it should depending on eye tracking?


Facebook Page Eye-tracking


Google Results Page Eye-tracking

As you can see, Facebook and Google tracking results look very similar. What does this mean for your Facebook page or website? It means putting the most important bits of information in the upper left-corner of the page. (By association it also means being #1 and #2 in Search Engine results means more than being on the first page). 

What are the most important things on your Facebook Page?

Your Profile Picture
If you're a business or entrepreneur, make sure your business Facebook page has a profile picture that isn't just a logo. Design it so the image says something, whether it's an offer or your phone number. If you're just showcasing your logo, you're not doing enough. 

Your Banner Images
Check your page out and make sure your banner images (or spread) look nice together. You can even go so far as to design your Facebook page spread. 

Your Top Posts
Make sure you're making full use of post display options. If you want to get people's attention, make sure you're posting links and stories that include images. Also, make sure you're updating on a regular basis, or your latest post date could be the first and last thing they ever see.

Your Featured Likes
People may not think of these too often, but according to eye-tracking research, it's actually an extremely important area of your Facebook page. Remember, it's not always what you know, but who you know.

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