Chicago SEO & Google SEO Marketing
Recently, Google launched a new search feature called 'Search by Image'. While experimenting with the feature, Integraphix defines 3 places where Google's search by image has a real advantage over traditional ways to find link building opportunities.
What is Search by Image? You can use images (either the url or uploaded) as your search term! The goal of Search by Image is to point you at websites that are related to that image. You can find more at the Google Blog.
Get Background on Industry Influencers
As we've often discussed, pinpointing the mass internet user's interests using them to creative connections, is an amazing way to get in influential people and businesses radar. If you do this correctly, using Twitter, Facebook or SEO Marketing, this can produce exposure and links to your website.
Not surprisingly, the most successful SEO consultants, are also the best at personal online branding. We've written a post or two about making your brand more consistent online and offline. Being very consistent in your use of logos in blogging websites, social media and in your marketing materials is extremely important.
When testing the new Google features using a our logo, I found an enormous amount of image results attached to comments and similar images (Dontcha love how BMW pops in there?).
Identifying Link Building Opportunities
Find Coverage That Didn't Result in a Link
Another way you can use Search By Image is to mine for press coverage and participation in offline activities that didn't result in a link. Searching by brand logos and "stock" CEO photos are a great way to find pages where a company or employee is getting highlighted.
