Archive for July 2011

Benefits of SEO

Friday, July 22, 2011 · Posted in , , , , , , ,

♥ SEO results in increased targeted traffic to your website♥ SEO helps create brand identity
♥ SEO creates better search engine positioning
♥ SEO helps you gain competitive advantage
♥ SEO results in fast measurable ROI
♥ SEO boosts product sales and online visibility
♥ SEO brings in free targeted traffic and hence results in low client acquisition costs
♥ SEO can allow you to compete efficiently and effectively against larger competitors
♥ SEO provides continuous online visibility
♥ SEO is the cheapest marketing tool even on the net

Chicago SEO :: Chicago Internet Marketing
Phoenix SEO :: Phoenix Internet Marketing
Los Angeles SEO :: Charlotte NC SEO
New York City SEO

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Benefits of SEO

♥ SEO results in increased targeted traffic to your website
♥ SEO helps create brand identity
♥ SEO creates better search engine positioning
♥ SEO helps you gain competitive advantage
♥ SEO results in fast measurable ROI
♥ SEO boosts product sales and online visibility
♥ SEO brings in free targeted traffic and hence results in low client acquisition costs
♥ SEO can allow you to compete efficiently and effectively against larger competitors
♥ SEO provides continuous online visibility
♥ SEO is the cheapest marketing tool even on the net

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Benefits of SEO!

♥ SEO results in increased targeted traffic to your website
♥ SEO helps create brand identity
♥ SEO creates better search engine positioning
♥ SEO helps you gain comp0etitive advantage
♥ SEO results in fast measurable ROI
♥ SEO boosts product sales and online visibility
♥ SEO brings in free targeted traffic and hence results in low client acquisition costs
♥ SEO can allow you to compete efficiently and effectively against larger competitors
♥ SEO provides continuous online visibility
♥ SEO is the cheapest marketing tool even on the net

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Chicago SEO: Top 5 Ranking Factors for Optimization

Wednesday, July 20, 2011 · Posted in , , , , , , ,


It's fairly comment to find clients who've worked with SEO firms in the past that really didn't understand all the factors that go into determining where a website ranks in the SERPs. Some people think it's merely a matter of stuffing your title tags and meta data full of random keywords and sitting back. 

A hint: Most of SEO is in the background and you'll never see it unless you look at the source code of a website.

By reading industry blogs, practicing Chicago SEO and Internet Marketing since the mid-2000's, we've gathered a massing of data about SEO techniques and have shortened a 5 inch binder full of information down to the top 5 most important Google SEO in Chicago ranking factors you should be implementing on all of your websites.

Age of Domain
This sometimes can't be helped, especially if you just started a business, but domain age is incredibly important to the search engines. It means you're established, and by association are more trust-worthy. If you have the cash, you can purchase a domain name that's been around a while (for a few grand). Otherwise...you've got a long road ahead of you.

Content, Content, Content.
Content is king, content is king! Hail to the king of Chicago SEO. If you've got a beautiful website about Shoes, and all your content is about the great sweater you've got for sale, you can say goodbye to rankings for Shoes forever. The jist of the matter is this: write great, unique content using targeted keywords spread out naturally in your paragraphs. Never ever write solely for a search engine spider. It's a great way to lose customers and get black-listed at the same time.

Hidden Tags, Images and Internal Linking
Ok yes, this is three in one, but they're all important! A lot of SEO is unseen or brushed off by the human eye, but spider-bots read them all the time. Hidden tags include Title Tags, H1-H6, Alts, no-index, no-follow, etc. The most important of these are the Title Tags, H1 tags and Alt tags. They tell the spiders and therefore the search engines, what your website is about. Images? Important? Yes! Make very sure, when you upload an image to your website, that you include your keywords in the image name. Don't ever leave it the 'istock number' or the 'straight from the camera' name or even worse... header.jpg. As for Internal Linking, not only does linking internally show your visitors where to go, it tells the spiders where to go as well. Keep the clickable images to a minimum and make sure you incorporate the LEAST amount of flash as possible.

Keywords!!!
Keywords make the world go round. Without keywords, having an optimized website is worthless. Make sure you're doing your research and giving each specific page it's designated keyword based on the content and topic of each page. Example: If your page is about web design, don't talk about graphic design. Don't name your images graphic design related. 

Inbound & Outbound Links
Inbound links are better known as backlinks. Think of them like votes for your website. The key to building great inbound backlinks is to not BUY them. Develop them naturally and more links will follow! Outbound links are links from your website to others. If they're not relevant, don't bother.


For more information on Chicago Marketing Agency, Chicago SEO, Chicago Web Design and Chicago Graphic Design, call us for a FREE consultation at 847.537.0067.

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Chicago SEO: Ranking Factors for Google SEO


It's fairly comment to find clients who've worked with SEO firms in the past that really didn't understand all the factors that go into determining where a website ranks in the SERPs. Some people think it's merely a matter of stuffing your title tags and meta data full of random keywords and sitting back. 

A hint: Most of SEO is in the background and you'll never see it unless you look at the source code of a website.

By reading industry blogs, practicing Chicago SEO and Internet Marketing since the mid-2000's, we've gathered a massing of data about SEO techniques and have shortened a 5 inch binder full of information down to the top 5 most important Google SEO in Chicago ranking factors you should be implementing on all of your websites.

Age of Domain
This sometimes can't be helped, especially if you just started a business, but domain age is incredibly important to the search engines. It means you're established, and by association are more trust-worthy. If you have the cash, you can purchase a domain name that's been around a while (for a few grand). Otherwise...you've got a long road ahead of you.

Content, Content, Content.
Content is king, content is king! Hail to the king of Chicago SEO. If you've got a beautiful website about Shoes, and all your content is about the great sweater you've got for sale, you can say goodbye to rankings for Shoes forever. The jist of the matter is this: write great, unique content using targeted keywords spread out naturally in your paragraphs. Never ever write solely for a search engine spider. It's a great way to lose customers and get black-listed at the same time.

Hidden Tags, Images and Internal Linking
Ok yes, this is three in one, but they're all important! A lot of SEO is unseen or brushed off by the human eye, but spider-bots read them all the time. Hidden tags include Title Tags, H1-H6, Alts, no-index, no-follow, etc. The most important of these are the Title Tags, H1 tags and Alt tags. They tell the spiders and therefore the search engines, what your website is about. Images? Important? Yes! Make very sure, when you upload an image to your website, that you include your keywords in the image name. Don't ever leave it the 'istock number' or the 'straight from the camera' name or even worse... header.jpg. As for Internal Linking, not only does linking internally show your visitors where to go, it tells the spiders where to go as well. Keep the clickable images to a minimum and make sure you incorporate the LEAST amount of flash as possible.

Keywords!!!
Keywords make the world go round. Without keywords, having an optimized website is worthless. Make sure you're doing your research and giving each specific page it's designated keyword based on the content and topic of each page. Example: If your page is about web design, don't talk about graphic design. Don't name your images graphic design related. 

Inbound & Outbound Links
Inbound links are better known as backlinks. Think of them like votes for your website. The key to building great inbound backlinks is to not BUY them. Develop them naturally and more links will follow! Outbound links are links from your website to others. If they're not relevant, don't bother.


For more information on Chicago Marketing Agency, Chicago SEO, Chicago Web Design and Chicago Graphic Design, call us for a FREE consultation at 847.537.0067.

No Comments »

Phoenix SEO: Top 5 Google SEO Ranking Factors

· Posted in , , , ,


It's fairly comment to find clients who've worked with SEO firms in the past that really didn't understand all the factors that go into determining where a website ranks in the SERPs. Some people think it's merely a matter of stuffing your title tags and meta data full of random keywords and sitting back. 

A hint: Most of SEO is in the background and you'll never see it unless you look at the source code of a website.

By reading industry blogs, practicing Phoenix, AZ SEO and Internet Marketing since the mid-2000's, we've gathered a massing of data about SEO techniques and have shortened a 5 inch binder full of information down to the top 5 most important Google SEO in Phoenix AZ ranking factors you should be implementing on all of your websites.

Age of Domain
This sometimes can't be helped, especially if you just started a business, but domain age is incredibly important to the search engines. It means you're established, and by association are more trust-worthy. If you have the cash, you can purchase a domain name that's been around a while (for a few grand). Otherwise...you've got a long road ahead of you.

Content, Content, Content.
Content is king, content is king! Hail to the king of Phoenix SEO. If you've got a beautiful website about Shoes, and all your content is about the great sweater you've got for sale, you can say goodbye to rankings for Shoes forever. The jist of the matter is this: write great, unique content using targeted keywords spread out naturally in your paragraphs. Never ever write solely for a search engine spider. It's a great way to lose customers and get black-listed at the same time.

Hidden Tags, Images and Internal Linking
Ok yes, this is three in one, but they're all important! A lot of SEO is unseen or brushed off by the human eye, but spider-bots read them all the time. Hidden tags include Title Tags, H1-H6, Alts, no-index, no-follow, etc. The most important of these are the Title Tags, H1 tags and Alt tags. They tell the spiders and therefore the search engines, what your website is about. Images? Important? Yes! Make very sure, when you upload an image to your website, that you include your keywords in the image name. Don't ever leave it the 'istock number' or the 'straight from the camera' name or even worse... header.jpg. As for Internal Linking, not only does linking internally show your visitors where to go, it tells the spiders where to go as well. Keep the clickable images to a minimum and make sure you incorporate the LEAST amount of flash as possible.

Keywords!!!
Keywords make the world go round. Without keywords, having an optimized website is worthless. Make sure you're doing your research and giving each specific page it's designated keyword based on the content and topic of each page. Example: If your page is about web design, don't talk about graphic design. Don't name your images graphic design related. 

Inbound & Outbound Links
Inbound links are better known as backlinks. Think of them like votes for your website. The key to building great inbound backlinks is to not BUY them. Develop them naturally and more links will follow! Outbound links are links from your website to others. If they're not relevant, don't bother.


For more information on Phoenix Marketing Agency, Phoenix SEO, Phoenix AZ Web Design and Phoenix AZ Graphic Design, call us for a FREE skype consultation at 623.696.0258.

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Phoenix Marketing & SEO: Google Search Enhanced

· Posted in , , ,


Recently, Google launched a new search feature called 'Search by Image'. While experimenting with the feature, we defines 3 places where Google's search by image has a real advantage over traditional ways to find link building opportunities.

What is Search by Image? You can use images (either the url or uploaded) as your search term! The goal of Search by Image is to point you at websites that are related to that image. You can find more at the Google Blog.

Get Background on Industry Influencers
As we've often discussed, pinpointing the mass internet user's interests using them to creative connections, is an amazing way to get in influential people and businesses radar. If you do this correctly, using Twitter, Facebook or Phoenix SEO Marketing Agency, this can produce exposure and links to your website.

Not surprisingly, the most successful SEO consultants, are also the best at personal online branding. We've written a post or two about making your brand more consistent online and offline. Being very consistent in your use of logos in blogging websites, social media and in your marketing materials is extremely important.

When testing the new Google features using a our logo, I found an enormous amount of image results attached to comments and similar images (Dontcha love how BMW pops in there?).

Phoenix Google Search SEO
This also gave us a view of all the blogs we've commented on in the past few months. If used on a competitor, it could give you a distinct advantage because you can filter results by simply using their logo. 

Identifying Link Building Opportunities
Search for Popular Guest Posters! In the SEO community, Ann Smarty is THE person that is most synonymous with guest posting on blogs. Not simply because her over her website, myblogguest.com, but because she's a prolific guest poster in her own right. Regardless of this, she's very good at maintaining her personal brand. So using Google Search by Image, you can search her profile image to look for guest posting opportunities, and link building opportunities on top of that.

Find Coverage That Didn't Result in a Link
Another great technique to find PR opportunities is to mine for stock CEO photos and participation that didn't result in a link for that company. Search branded logos and photos to find great pages where companies and employees are getting spotlighted.

Try it with any Fortune 500 Company and you'll find significant RP presence that can result in you getting a backlink.
Another way you can use Search By Image is to mine for press coverage and participation in offline activities that didn't result in a link. Searching by brand logos and "stock" CEO photos are a great way to find pages where a company or employee is getting highlighted.

For more information on Google Image Search, contact us at 847.537.0067 or visit us online at the following:

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Location: Phoenix, AZ, USA

Chicago SEO: Google Image Search Enhanced

· Posted in , , ,

Chicago SEO & Google SEO Marketing

Recently, Google launched a new search feature called 'Search by Image'. While experimenting with the feature, Integraphix defines 3 places where Google's search by image has a real advantage over traditional ways to find link building opportunities.

What is Search by Image? You can use images (either the url or uploaded) as your search term! The goal of Search by Image is to point you at websites that are related to that image. You can find more at the Google Blog.

Get Background on Industry Influencers
As we've often discussed, pinpointing the mass internet user's interests using them to creative connections, is an amazing way to get in influential people and businesses radar. If you do this correctly, using Twitter, Facebook or SEO Marketing, this can produce exposure and links to your website.

Not surprisingly, the most successful SEO consultants, are also the best at personal online branding. We've written a post or two about making your brand more consistent online and offline. Being very consistent in your use of logos in blogging websites, social media and in your marketing materials is extremely important.

When testing the new Google features using a our logo, I found an enormous amount of image results attached to comments and similar images (Dontcha love how BMW pops in there?).



This also gave us a view of all the blogs we've commented on in the past few months. If used on a competitor, it could give you a distinct advantage because you can filter results by simply using their logo. 

Identifying Link Building Opportunities
Search for Popular Guest Posters! In the SEO community, Ann Smarty is THE person that is most synonymous with guest posting on blogs. Not simply because her over her website, myblogguest.com, but because she's a prolific guest poster in her own right. Regardless of this, she's very good at maintaining her personal brand. So using Google Search by Image, you can search her profile image to look for guest posting opportunities, and link building opportunities on top of that.


Find Coverage That Didn't Result in a Link
Another great technique to find PR opportunities is to mine for stock CEO photos and participation that didn't result in a link for that company. Search branded logos and photos to find great pages where companies and employees are getting spotlighted.

Try it with any Fortune 500 Company and you'll find significant RP presence that can result in you getting a backlink.
Another way you can use Search By Image is to mine for press coverage and participation in offline activities that didn't result in a link. Searching by brand logos and "stock" CEO photos are a great way to find pages where a company or employee is getting highlighted.

For more information on Google Image Search, contact us at 847.537.0067 or visit us online at the following:

No Comments »
Location: Chicago, IL, USA

SEO Phoenix: How to Choose!

Sunday, July 3, 2011 · Posted in , ,

Phoenix SEO


With so many SEO Specialists in Phoenix, AZ, how do you choose the right one for your company? There are several factors to consider when you approach an SEO Specialist for the first time. Below we will break these factors down for you so you can go into a meeting with knowledge, and avoid getting scammed.

Research
Typically, when you approach a company that specializes in something, they'll know far more about the topic than you. They're good at it and you rely on them to produce results for you. Our recommendation is to do your research before you go into a meeting with an SEO specialist. As with any specialized area, one bad egg can make it hard for the rest of us to keep our good name. Researching before walking into a meeting with minimize the possibility of being taken advantage of or signing a contract with a company that uses unethical practices. There are plenty of blogs and advices from other business owners that you can look at. SEOmoz is a great resource, though the blog is full of SEO lingo that might be a little over the head of an untrained person. A little knowledge will stop you being completely baffled about what your Phoenix SEO Specialist is talking about and trying to sell you.

Terminology
As with any business there is technical jargon for the products or services that are offered. Your SEO Specialist should be able to deliver a strategy in laymen's terms for you. A few industry terms are as follows:
Backlinks: Links from one website that pointing to your website.
Keywords: Words that are used by search engines to determine the topic of a given web page.
Organic Search:Search results in a search engine that are not paid advertisements.
White Hat SEO: The use of accepted SEO practices in order to get higher rankings, more traffic, etc.
Be sure to look at a great glossary of SEO Terms, and take a look at some of our previous posts including Why SEO should be important to you, Optimizing your Website for Local Search, When to Fire your SEO Firm, and How to Optimize your Social Media.

SEO Strategy
No business is creative equal. Following that, there is no one-size-fits-all approach to SEO. If your SEO Firm is trying to sell you the same strategy they sold to someone else, not only will it not work, but it's unethical on their part to be working for two competing companies. In addition to demanding a unique strategy, never ever buy an SEO package online from a company you've never met with.

Results
As with any business, success is measured by results. If your SEO firm can't show you real, current results, run away quickly. Depending on client confidentiality, ask your chosen SEO firm to show you a few results pages in Google to see the current positions they've achieved. Ask to see their social media and Google Place page. Ask to see the SEO Firms's Place page. Make sure people are saying GOOD things about them. Do a little research on your own as well - don't ever take a company's website as the gospel truth. People can lie! It's helpful to type in the company's name and add 'scam' to it in a Google search. If there've been problems, they'll show their ugly face soon enough.

If you need more information on SEO and Internet Marketing, call Integraphix, a Phoenix SEO Firm at 847.537.0067 to set up a Free Internet Marketing appointment.

--

Integraphix | Phoenix SEO Firm

Find us on Facebook, Twitter, and Foursquare!

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SEO Firms: How to Choose!

· Posted in , , , ,

Chicago SEO


With so many SEO Specialists in Chicago, how do you choose the right one for your company? There are several factors to consider when you approach an SEO Specialist for the first time. Below we will break these factors down for you so you can go into a meeting with knowledge, and avoid getting scammed.

Research
Typically, when you approach a company that specializes in something, they'll know far more about the topic than you. They're good at it and you rely on them to produce results for you. Our recommendation is to do your research before you go into a meeting with an SEO specialist. As with any specialized area, one bad egg can make it hard for the rest of us to keep our good name. Researching before walking into a meeting with minimize the possibility of being taken advantage of or signing a contract with a company that uses unethical practices. There are plenty of blogs and advices from other business owners that you can look at. SEOmoz is a great resource, though the blog is full of SEO lingo that might be a little over the head of an untrained person. A little knowledge will stop you being completely baffled about what your Chicago SEO Specialist is talking about and trying to sell you.

Terminology
As with any business there is technical jargon for the products or services that are offered. Your SEO Specialist should be able to deliver a strategy in laymen's terms for you. A few industry terms are as follows:
Backlinks: Links from one website that pointing to your website.
Keywords: Words that are used by search engines to determine the topic of a given web page.
Organic Search:Search results in a search engine that are not paid advertisements.
White Hat SEO: The use of accepted SEO practices in order to get higher rankings, more traffic, etc.
Be sure to look at a great glossary of SEO Terms, and take a look at some of our previous posts including Why SEO should be important to you, Optimizing your Website for Local Search, When to Fire your SEO Firm, and How to Optimize your Social Media.

SEO Strategy
No business is creative equal. Following that, there is no one-size-fits-all approach to SEO. If your SEO Firm is trying to sell you the same strategy they sold to someone else, not only will it not work, but it's unethical on their part to be working for two competing companies. In addition to demanding a unique strategy, never ever buy an SEO package online from a company you've never met with.

Results
As with any business, success is measured by results. If your SEO firm can't show you real, current results, run away quickly. Depending on client confidentiality, ask your chosen SEO firm to show you a few results pages in Google to see the current positions they've achieved. Ask to see their social media and Google Place page. Ask to see the SEO Firms's Place page. Make sure people are saying GOOD things about them. Do a little research on your own as well - don't ever take a company's website as the gospel truth. People can lie! It's helpful to type in the company's name and add 'scam' to it in a Google search. If there've been problems, they'll show their ugly face soon enough.

If you need more information on SEO and Internet Marketing, call Integraphix, a Chicago SEO Firm at 847.537.0067 to set up a Free Internet Marketing appointment.

--

Integraphix | Chicago SEO Firm

Find us on Facebook, Twitter, and Foursquare!

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