Archive for November 2011

Wordpress SEO and Blogging Revisited

Monday, November 21, 2011 · Posted in , ,

We wrote a piece on Why bloggers shouldn't use WordPress a few months ago, and our opinion hasn't changed. It's actually become stronger. Our previous opinion focused on the investment that WordPress.org comes with initially, and the fact that WordPress.com will actually delete your blog if they find you doing SEO on it. Even for a legitimate blogger, this can be difficult to overcome. If WordPress doesn't allow you to enable your blog to be found, what is the point of blogging? Well there is one major reason now, why Bloggers shouldn't use WordPress.


All Body Copy Links are now No-Follow.
This means that every single link you put into the body of your copy - original content or not - has a no-follow tag on it. WordPress.com implemented the tag when they found some of their users were using the platform to optimize theirs and other websites on the internet. Is this fair? Most people would say no. We are some of those people. If WordPress is going to offer a service to users for free, they need to expect that the service should be used however users feel they want to use it. Blogger, Google's own free blogging service (that we use) doesn't apply no-follow links to the body copy of their user's blogs, only the comment section. This is done for one reason: to not piss off their blogging community.

I suspect there will be a mass exodus from WordPress.com over to Blogger once some bloggers figure out that their hard work is for nothing. Especially since WordPress is notorious for 'deleting' a blog with no warning and no recourse.

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The Quick Guide to Optimizing Press Releases

Monday, November 14, 2011 · Posted in , ,

An enormous amount of press releases are distributed over the internet and added to online pressrooms daily - but how are those releases found? SEO. It's an extremely important aspect of press releases that PR Firms should pay attention to. Simply put: why wouldn't you try to maximize the visibility of your press materials?
A considerable number of releases are distributed over the wires and added to online pressrooms every day, so search engine optimization—or SEO—remains an important tactic for PR professionals.

Take care in reading this checklist for Press Release Optimization and remember: SEO is the enhancement, not the primary goal. Your release is ultimately for human media persons, not Google.


1. Keyword Research. This is a nobrainer as any good SEO professional knows that finding anything requires keyword research and content optimization for those keywords. For a press release, find out what keyword people type into Google to find the particular service or product you're publicizing and use it! Don't focus so much on repeating the product name over and over again - it's already going to be included in the release, but the catch is; nobody knows your product. They know the general topic though.

2. Content Optimization. This goes along with the first point. Once you've chosen your keywords: make sure you use them! Use them in your press release title, the headline of your story and within the first paragraph of your body copy. Use your keywords in the summary or subheading of the release as well. It's ultimately what's going to get people to actually read the real thing. Lastly, make sure your release is at least 250-500 words using your keyword phrase once every 100 words if possible.

3. Links. What's the point of an online press release if you're not taking advantage of inbound links. Link your content to interior pages of your website as well via page specific keywords. Most online release websites allow you up to three live links per release. Make them count!

4. On-site Press Releases. If you're going to put the Press Release on your own website, make sure you're following best SEO practices including Title Tag, URL and Internal Linking.

Ultimately, make sure your press release is readable by human beings. Don't get too caught up in the ins and outs of XYZ SEO that you forget who you're actually marketing to.

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Get Found Online. Now.

Monday, November 7, 2011 · Posted in , , ,

Does your company use SEO to get found on the internet? If not, then you're letting clients slip through your fingers! For every business or individual it is very important that they promote their products in the right way. It means that they should follow a proper way to make their products or services available to their target marketing around the world. If we talk about the different veins of marketing, then nothing can be better than Internet Marketing. The level of penetration it offers is simply untouchable. Internet marketing is not only an excellent way to market ones products, but it is also one of the cheapest ways. Both small businesses and big organizations uses internet as their prime mode of marketing. It is especially beneficial for the small businesses. Since they cannot spend much behind the marketing of their product or services, therefore internet provides them an easy and inexpensive way to promote their products and services.


Increasing Online Presence
There are many ways to increase the popularity of a business through internet marketing. The most important aspect of internet marketing is the SEO feature. SEO means search engine optimization. SEO helps you to increase the popularity of your website. It is quite obvious that more popular is your website, deeper will be your reach. Once your website becomes popular, it will become quite easy for you to stay updated with the latest offerings, which obviously means growth of your business.Before you opt for going to an seo expert, you need to understand that how the SEO helps in the growth of your business.First of all, you have to survive in this highly competitive world. It is quite possible that your competitors are following the SEO approach to promote their business.


Competing Online
So, to survive in the competition, you need to be equipped with this new weapon. It will definitely help you to survive in the competition at least.Web traffic is very important for the popularity of your website. More than 90% of the website traffic originates from the search queries and 80% of traffic comes through 3 major search engines namely Google, Yahoo and Bing. So, it is very necessary that you must be equipped with the SEO tools to make your website visible to the search spiders. It will help your website to get noticed, and will place it higher in the search ranking. Higher ranking in search engine means greater popularity and wider reach, which will definitely help you to increase your sales and expand your customer base as well. 

How to Optimize your Website
An expert Chicago SEO company can guide you through these things. So for these reasons, it is quite necessary even for the small companies to get equipped with the right SEO tools and professionals. The rate, at which penetration of internet is increasing, makes us to believe that internet marketing is surely going to leave behind the other channels of marketing. Therefore it is better to consult an SEO expert to provide a boost to your business. There are numerous SEO expert companies around the world. But you should always go for the good and reputed ones. If you want any information about SEO, you can check our beautiful website: www.integraphix.com.

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