Archive for 2011

Internet Marketing in 2012

Tuesday, December 27, 2011

Chicago Internet Marketing & Chicago SEO

Every day, millions of people use the internet, search engine or social media for information about services, companies and products for personal use or for their companies. If your website isn't fully optimized on a continual basis, you're losing out on a large portion of potential clients and sales.


Even if you have a beautiful website with great products to revolutionize the way your customers live and do business...if nobody knows about it, what good is it? Everybody knows that a website is a big investment, so it seems only logical to try to get the most out of that investment by making sure your prospects can find it.

Question #1: How to Increase your ROI?
You need an ongoing search engine optimization (SEO) plan to make sure your sales and marketing goals are met on a monthly and yearly basis. SEO is only one part of the plan though, though it is an essential element to get business online. 

The Issue: The single most overlooked part of website development is the internal SEO optimization and ongoing SEO plan. Without a good plan in place, your chances of increasing online business through your website is extremely limited. SEO allows you to not only target prospective buyers, but plan for the future as well.

The Benefits: Brand visibility, Effective Customer Acquisition, Repeat Business, Targeted Prospects, Credibility, Increased Brand Perception and the best part...Getting Found.

Our SEO Services include:
Our services includes developing relevant and optimized content for your website, blog and social media. While no real guarantees can be made for effectiveness, an Organic SEO strategy is essential to move your website higher in the Search Engine rankings, maintain long-term visibility and increase brand awareness overall.

Remember: No ethical SEO Company can offer a guarantee Top positions, however, a top 10 or top 20 ranking is attainable with hard work, and an ongoing plan including link building, blogging and using relevant keywords for maximum efficacy. SEO management and implementation is hard work. You won't see instant results, and it could be weeks or months before your website begins to move up in the rankings. Nobody can speed up the process, not even Google themselves.

Overall - if you want to boost sales in 2012 - take up an SEO Marketing Plan with us and see the return on your investment in as little as six months.

10 SEO Statistics that speak to the value of SEO


These statistics were gathered through a compilation of Search Engine Results Page behavior studies. If you disagree with the figures in this piece, please post your discussion notes!

1. 42 % of all searches click on the top ranked link in Google, Yahoo and Bing. Only 8% of people click on the second link in succession! From here, the click-through-rate continues to drop.

2. When these are artificially switched through SEO, the click-through-rate drops yet again due to compelling copy. This demonstrates the importance of compelling and engaging content.

3. While 42% of users click the top rank, 62% of all users click on a link within the top 10 rankings (better known as the first page). 

4. 23% of searches progress to the second page, though at this point, they'll try another keyword or give up.

5. 80% of keyword searches that prove unsuccessful are followed by further refinement. What does this mean? Long-tail SEO is extremely important for niche marketing.

6. 41% of searches that are unsuccessful after bad first page results will refine keyword search phrases for their chosen search engine.

7. An astonishing 77% of users choose organic listings over paid listings when searching for information or services. 66% of users choose organic searches when going to purchase something.

8. When a users is purchasing a product, organic CTR (click-through-rates) generate 25% higher conversion rates than PPC rates. Take that!

9. 40% of SEO campaigns whose specialist is aware of their ROI achieve returns in excess of 500%, while only 22% of PPC campaigns were able to achieve this high value. 

10. In 2005, daily search engine use rose from 33% to 59% up from 2002. As of March 2007, Google boasts 64% of US searches and 77% of UK searches.

Bonus: As of 2011, Google has reached more than 1 Billion unique visitors per month on average. That's a lot of people to miss out on. If you're not #1 for your Niche Keyword Phrase, you need to be. Call Integraphix at 847.537.0067 to find out more about our affordable SEO services.


Visually Optimizing your Facebook Page

Monday, December 5, 2011

Part of SEO is researching what people are going to search for, look at and click on. The second part of our job is converting the people that click on your links and get them to contact you, but what if your website isn't set up the way it should depending on eye tracking?


Facebook Page Eye-tracking


Google Results Page Eye-tracking

As you can see, Facebook and Google tracking results look very similar. What does this mean for your Facebook page or website? It means putting the most important bits of information in the upper left-corner of the page. (By association it also means being #1 and #2 in Search Engine results means more than being on the first page). 

What are the most important things on your Facebook Page?

Your Profile Picture
If you're a business or entrepreneur, make sure your business Facebook page has a profile picture that isn't just a logo. Design it so the image says something, whether it's an offer or your phone number. If you're just showcasing your logo, you're not doing enough. 

Your Banner Images
Check your page out and make sure your banner images (or spread) look nice together. You can even go so far as to design your Facebook page spread. 

Your Top Posts
Make sure you're making full use of post display options. If you want to get people's attention, make sure you're posting links and stories that include images. Also, make sure you're updating on a regular basis, or your latest post date could be the first and last thing they ever see.

Your Featured Likes
People may not think of these too often, but according to eye-tracking research, it's actually an extremely important area of your Facebook page. Remember, it's not always what you know, but who you know.




Wordpress SEO and Blogging Revisited

Monday, November 21, 2011 · Posted in , ,

We wrote a piece on Why bloggers shouldn't use WordPress a few months ago, and our opinion hasn't changed. It's actually become stronger. Our previous opinion focused on the investment that WordPress.org comes with initially, and the fact that WordPress.com will actually delete your blog if they find you doing SEO on it. Even for a legitimate blogger, this can be difficult to overcome. If WordPress doesn't allow you to enable your blog to be found, what is the point of blogging? Well there is one major reason now, why Bloggers shouldn't use WordPress.


All Body Copy Links are now No-Follow.
This means that every single link you put into the body of your copy - original content or not - has a no-follow tag on it. WordPress.com implemented the tag when they found some of their users were using the platform to optimize theirs and other websites on the internet. Is this fair? Most people would say no. We are some of those people. If WordPress is going to offer a service to users for free, they need to expect that the service should be used however users feel they want to use it. Blogger, Google's own free blogging service (that we use) doesn't apply no-follow links to the body copy of their user's blogs, only the comment section. This is done for one reason: to not piss off their blogging community.

I suspect there will be a mass exodus from WordPress.com over to Blogger once some bloggers figure out that their hard work is for nothing. Especially since WordPress is notorious for 'deleting' a blog with no warning and no recourse.

Chicago Search Engine Optimization
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SEO Firm in Chicago

The Quick Guide to Optimizing Press Releases

Monday, November 14, 2011 · Posted in , ,

An enormous amount of press releases are distributed over the internet and added to online pressrooms daily - but how are those releases found? SEO. It's an extremely important aspect of press releases that PR Firms should pay attention to. Simply put: why wouldn't you try to maximize the visibility of your press materials?
A considerable number of releases are distributed over the wires and added to online pressrooms every day, so search engine optimization—or SEO—remains an important tactic for PR professionals.

Take care in reading this checklist for Press Release Optimization and remember: SEO is the enhancement, not the primary goal. Your release is ultimately for human media persons, not Google.


1. Keyword Research. This is a nobrainer as any good SEO professional knows that finding anything requires keyword research and content optimization for those keywords. For a press release, find out what keyword people type into Google to find the particular service or product you're publicizing and use it! Don't focus so much on repeating the product name over and over again - it's already going to be included in the release, but the catch is; nobody knows your product. They know the general topic though.

2. Content Optimization. This goes along with the first point. Once you've chosen your keywords: make sure you use them! Use them in your press release title, the headline of your story and within the first paragraph of your body copy. Use your keywords in the summary or subheading of the release as well. It's ultimately what's going to get people to actually read the real thing. Lastly, make sure your release is at least 250-500 words using your keyword phrase once every 100 words if possible.

3. Links. What's the point of an online press release if you're not taking advantage of inbound links. Link your content to interior pages of your website as well via page specific keywords. Most online release websites allow you up to three live links per release. Make them count!

4. On-site Press Releases. If you're going to put the Press Release on your own website, make sure you're following best SEO practices including Title Tag, URL and Internal Linking.

Ultimately, make sure your press release is readable by human beings. Don't get too caught up in the ins and outs of XYZ SEO that you forget who you're actually marketing to.

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Phoenix Search Engine Optimization

Get Found Online. Now.

Does your company use SEO to get found on the internet? If not, then you're letting clients slip through your fingers! For every business or individual it is very important that they promote their products in the right way. It means that they should follow a proper way to make their products or services available to their target marketing around the world. If we talk about the different veins of marketing, then nothing can be better than Internet Marketing. The level of penetration it offers is simply untouchable. Internet marketing is not only an excellent way to market ones products, but it is also one of the cheapest ways. Both small businesses and big organizations uses internet as their prime mode of marketing. It is especially beneficial for the small businesses. Since they cannot spend much behind the marketing of their product or services, therefore internet provides them an easy and inexpensive way to promote their products and services.


Increasing Online Presence
There are many ways to increase the popularity of a business through internet marketing. The most important aspect of internet marketing is the SEO feature. SEO means search engine optimization. SEO helps you to increase the popularity of your website. It is quite obvious that more popular is your website, deeper will be your reach. Once your website becomes popular, it will become quite easy for you to stay updated with the latest offerings, which obviously means growth of your business.Before you opt for going to an seo expert, you need to understand that how the SEO helps in the growth of your business.First of all, you have to survive in this highly competitive world. It is quite possible that your competitors are following the SEO approach to promote their business.


Competing Online
So, to survive in the competition, you need to be equipped with this new weapon. It will definitely help you to survive in the competition at least.Web traffic is very important for the popularity of your website. More than 90% of the website traffic originates from the search queries and 80% of traffic comes through 3 major search engines namely Google, Yahoo and Bing. So, it is very necessary that you must be equipped with the SEO tools to make your website visible to the search spiders. It will help your website to get noticed, and will place it higher in the search ranking. Higher ranking in search engine means greater popularity and wider reach, which will definitely help you to increase your sales and expand your customer base as well. 

How to Optimize your Website
An expert Chicago SEO company can guide you through these things. So for these reasons, it is quite necessary even for the small companies to get equipped with the right SEO tools and professionals. The rate, at which penetration of internet is increasing, makes us to believe that internet marketing is surely going to leave behind the other channels of marketing. Therefore it is better to consult an SEO expert to provide a boost to your business. There are numerous SEO expert companies around the world. But you should always go for the good and reputed ones. If you want any information about SEO, you can check our beautiful website: www.integraphix.com.

SEO Myths: Busted!

10 years ago, Search Engine Optimization was spam. People who knew very little about the practice could manipulate the search engines with very little effort and huge results. Nowadays, it's much more difficult and takes more than simple trickery to get results. The following myths, however prevalent in the current SEO scene, need some busting, by yours truly, Integraphix.

Myth One: Search Engines don't "see" Images
While this is correct that the actual image itself can't be seen by search engines, applying appropriate tags to the image can benefit your image search capabilities and on-page optimization efforts. While not a huge benefit, Alt Text and Image Filenames does make a difference and should be included in your SEO strategy.
Myth Two: An SEO Can 'Fix' Your Website after it's Built
The simple fact is, if your website is not designed and built around search engine optimization the first time around, it will be more difficult and more expensive to optimize your website for search engines after it's designed. Most web designers don't know what's important for SEO unless they've researched it on their own and can seriously screw up a site's optimization. Optimizing a site that hasn't seen the hand of an SEO can need some serious changes including code changes, CSS changes, and a complete reworking of internal structure.

Myth Three: Google is the SEO God
While Google is very important, there are two other major search engines out there that have their own set of rules to abide by. If Google said it, it may not necessarily work on other search engines. Take all the rules into account, test a bit and see which one works best. Google may not be the end all be all of SEO techniques.

Myth Four: No-Follow Links Don't Count.
Actually, Google, Bing and Yahoo all look upon an unbalanced Do-Follow/No-Follow links as spam. If you've got too many Do-follow links, the Search Engines may actually punish you rather than give you rankings. Try to keep a healthy balance of no-follow/do-follow links to keep your link profile healthy and natural.

Myth Five: Internal Linking Doesn't Matter
The main issue we find when optimizing a client's website is that their previous SEO Firm hasn't paid attention to internal page authority techniques. Internal linking is one of those techniques. Linking to your interior pages via the receiving page's keywords creates authority within the interior pages of your website. This can improve your interior page's PR Rank and even the search engine rankings of your interior pages. Not taking advantage of this can be severely detrimental to your website's on-page and overall website optimization.

For more SEO Tips such as How to use Tumblr for SEO and What does Do-follow mean subscribe to our RSS feed via your favorite feed reader! Have any other myths you want busted? Let us know in the comments!

Affordable SEO Services for Chicago and beyond!

The internet is a normal, every-day thing in our lives, and because of that, SEO is one of the most important parts of a business's marketing strategy. There are thousands of websites on the web, and we dare you to find someone who knows of, or has been to all of them. You won't find anyone. This is why search engines exist, so people can type in keywords and find products, services, funny things, cats, friends, dates, and many other things. This is why Keyword Optimization via SEO is so very important. If you want to get found first for the keywords people are using, you need to optimize your website for it.

As a general rule, the user will only look at the top 10 sites in a results page, leaving the other 1.2 million websites that came up for that search unseen. Therein lies the competition. You need to be in the top 10 as a minimum! We are an SEO company that excels in getting our clients into this 1-10 range, and provide services based in Chicago. We operate all over the United States, with virtual locations in New York, Charlotte, NC, Los Angeles, and Phoenix, Arizona. We also offer affordable SEO services to the masses.

Our services include:

Internal (On-Page) Optimization:
1. Title Tag Optimization
2. Meta tag creation & optimization
3. Content Optimization
4. Image Optimization
5. Website Structure Optimization
6. HTML code optimization
7. W3C Validation
8. Internal Link Structure
9. Navigation Structure
10.Statcounter & Google Analytics Details
11. Google Webmaster Tools
12. Robots.txt Optimization
13. HTML Sitemap creation
14. Google XML Sitemap Creation & regular updation
15. Footer Content & Other SEO Techniques


External (Off-Page) Optimization:
1.Regional Directory Submissions: 50
2.Regional Social Bookmarking : 25
3. One Way Linking
4. Article Writing : 4
5.Article Submission : 100
6.Regional Comment Posting :5

Social Media Marketing:

1. Social Bookmarking
2. Social Networking Profiles creations
3. Social Networking Profile Optimizations
4. Content Sharing Optimization
5. Blogging
6. Blog Optimization

Analysis Reporting:
1. Website Analysis
2. Competitive Analysis
3. Business Analysis
4. Keyword Analysis
5. Max Keyword Research
6. Search Engine Optimization Strategy
7. Initial Ranking Report

If you've got any questions about the above services, give us a call at 847.537.0067 or email us directly!
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8 SEO Scams that are Alive and Well


Contrary to popular belief, scamming in the world of SEO is alive and well. Business owners fall victim to it every day, and good Phoenix SEO firms lose their reputation inch by inch. To fight back, many Phoenix SEO firms, like ourselves, try to dispel the scams and help business owners keep a look out for ref flags that can spell disaster for an SEO campaign. Listen to these tips and you'll not only save time, but save yourself a lot of headaches down the line.

The Gratuitous Guarantee
These top three lies are the most often told, as they are the scams that are the least traceable. You could search to see if a company is associated with Google or if they've publicized cracking the uncrackable algorythm that is Google. But a guarantee? They're just words, and that's all you'll get in the end. Words. Why? Because nobody can guarantee rankings because everybody else is fighting for the top spot. You're bound to run into snags, have to change courses, and perhaps deal with only being on the first page, and not #1 for quite a while. If anybody is offering a guarantee for #1 spot, run for the hills.

The 'Thousands of Search Engines' Ploy
This one is funny, as people hear big numbers and don't use common sense. There are really only 3 major search engines that anyone has heard of. Google - Yahoo - Bing. Can you name any others? If you can you're in the minority, and why would you want to rank on a search engine only 2% of people use?

$50 for 500 Links!This is the pitch we lose clients to. They want to go with the company that's going to give them more for less. Why does it work? Because everybody wants to save money on their business internet marketing, but they know they still have to do it. It's a double edged sword for small business owners wanting to compete online. So when this golden opportunity to gain hundreds of back-links for a mere $49.95 comes along, it sounds too good to be true. At it is. The cheaper the link, the more likely it is to be just that - a cheap link. It will have no weight, most likely not be relevant, and what's more, could be on a website that you just don't want to be advertising on!

It's Friday? You'll be #1 on Monday!
This is the other pitch that people fall for. So you've got a website, and you're not making money off of it. The solution is to start an Phoenix SEO campaign to boost rankings and potential sales, and on top of it, you don't want it to take too long. Well listen up! You can get ranked in 2 days! How? Google AdWords. Why is this a scam? Because you're not getting targeted, consistent traffic to your site. Also - your site is only visible to people who type in that specific keyword, and only if they click in the paid portions of search engines. On top of that, once your budget is used up: your website falls off the face of the earth.

We've got Google in our Back Pocket
No employee at Google is going to risk getting fired and fined till the cows come home to help you get ranked in their search engine. Remember that, and don't ever fall for this. Google is in it for themselves, and they're not going to partner with ONE special Phoenix, AZ SEO company and help them make a profit.

The 'Trade Secret' of SEO
If you've got a contract with hazy deliverables and not a lot of concrete information, someone is hiding something from you. Granted, we have to protect our livelihood and our strategies, but once a contract is signed, you should be able to ask questions and get an answer.

Google's Algorithm? Cracked!
Not so. Engineers are working 'round the clock to keep updating, adding to, and changing the algorithm, so on the off chance that someone who's got enough computer hacking knowledge to even scratch the surface of Google's algorithm, 24 hours later, that information will be old news.

Installing Things on your Website
The only thing someone should be installing on your website is Google Analytics and a sitemap if you don't have one. Anything else and the company probably doesn't know what they're doing. Installing a link directory, or any other type of 'internet widget' probably means all their link building amounts to is a link exchange. The point, gentlemen, is one-way links.

In the end, do your homework. Make sure the company you're paying to do your work isn't just taking money from you and letting a computer program do all the work. SEO takes time, energy and human thought to come up with creative, effective strategies that will be a long-term success solution rather than a quick fix that might land you in hot water.

For more information on our SEO plans (or if you need help fixing an SEO mess!) give us a call at 480.442.6106 or email us directly.

-- Integraphix, an Ethical SEO Firm

Phoenix Web Design: 7 Tips for Effective Small Business Websites

Tuesday, September 27, 2011 · Posted in , ,

http://www.integraphix.com/blog/article/7-small-business-web-design-tips-chicago

Most legitimate companies, small or large, have some sort of web presence these days. Typically, most consumers won't even know a business exists without it! Since much of our time is spent online, in search engines, and, apparently, on Facebook, it is becoming more and more a necessity to have a website for your Phoenix, AZ small business. Venturing into this realm of internet and web design mysteries can be a little scary at first, but with the following 10 Tips, and an awesome Arizona web design firm, you'll have a shiny new website in a matter of weeks!

Tip #1 - Use Analytics Tools
Always ask your Phoenix web development company to install and give you access to Google (or other) Analytics for your website. This may not have much to do with the actual design, but in terms of quality, this is how you can tell what's working, what's not, and where your traffic is coming from. It will also tell you what people are doing with your website once they're actually on it, so you can see where changes need to be made.

Tip #2 - Clear, Logical Navigation
It doesn't matter if you're selling a product, a service, or yourself - your website and how users navigate it, needs to make sense. Make it especially easy for users to get back to your home page. You can do this by having a 'home' button, or simply making your logo a link. Both is better! The bottom line: Don't make users search click more than twice to get where they want to go on your website. Example: To get to this blog, all you had to do was click 'Blog' and then click on the blog title. Two clicks and you're here!

Tip #3 - Legibility and Fonts
You may have a favorite font, and that font may be Papyrus, but keep in mind that not everybody can actually read that font. It's best to keep it simple, legible and perhaps even fall into the trend of using large typography.

Tip #4 - Make an Impression with your Header!
It's potentially the first, (and last) thing your user will see when they visit or leave your website, so make it count!

Tip #5 - Use High Quality Photos Only
This is extremely important and the most forgotten aspect of most small business web design efforts. The pictures are not professionally taken, are fuzzy and pixelated (even by web standards) and lack the dynamic edge that can sometimes make or break a website. It may be an extra expense, but always get your web photos professionally taken. If you can't afford professional photography, take a look at istockphoto or some of the other stock photo libraries and buy some great photos for your website. It will be worth the effort and money spent to have clear, professional photos on your website.

Tip #6 - Follow SEO Standards
This is usually the last thing business owners think about. It's usually the last thing web designers think about unless they're well versed in the industry and common practices. It is essential to design your website, and choose your CMS based on your SEO goals and needs. If possible, stick to a CMS that makes SEO easy for you instead of having to hack the system to get it to work for you. This means having a CMS that allows you to dynamically change Title Tags, Meta Data, Alt Tags and SEO Friendly URLS all within the CMS itself. And Remember: Title Tag, Meta Description, H1 and body copy are the most important factors in SEO. Content is King!

Tip #7 - Use an Experienced Web Design and Graphic Design Team
Above all, do not hire your kid nephew to design a website that is meant to portray the best of your business. If your website looks like an amateur did it, it may give of the impression that you don't care enough to invest in your business. That can rub a customer the wrong way and cost you a sale. To avoid losing customers based solely on your website's design, hire an experienced, knowledgeable Phoenix, AZ web design and development company to design an effective, beautiful website that works for you and your customers.

There are hundreds of tips, tricks and web design techniques that could be added to this list. If you're not sure where to start, give us a call at 480-442-6106 to schedule and appointment. We'll help you not only put your best foot forward, but give you insight you may not have even thought of before.

Fake Page Rank: What is it and how to detect it

Tuesday, September 20, 2011 · Posted in , , ,

Chicago SEO


Fake PageRank. Is this new to you? It was new to me until I saw a link request come through the other day from a website that claimed to have a Page Rank of 5. Of course, being dutiful, I checked the site out, not really intending on taking the bait, but noticed something odd. There were only 5 articles on the site and the domain age was only a few months. How could this website have a PageRank 5? Let's back up though...I'm going to tell you what a fake page rank actually is, how to check for it, and unfortunately, how to get one. Since PageRank is important for Search Engine Optimization, it's not surprising that people have found a way around getting high PR websites the ethical way. Read along to see how shady SEOs are scamming poor webmasters into paying for links on websites that will soon lose their relevancy.

Fake PageRank: What is it?
A real PageRank is Google's way of giving a website credibility and authority. A Fake PageRank is this: when a domain expires, the PageRank of the domain is still valid until Google updates their PageRank for all domains. Some cunning SEOs have bought up those high PR domains and built websites on them in a matter of days creating...a brand new website with AWESOME PageRank. But the PageRank is from the old website. Most definitely not the new one.


How to GET Fake PageRank
Just like I said - buy an expired domain with awesome PR. If you participate in Link Exchanges, which I suggest you do NOT - watch out for websites that are new, have little content on them, or appear to be spammy. They probably are!


How to check for Fake PageRank
The easiest way? Search for the domain in Google search, http, .com and all. What you'll find is a ton of 404 Not Found links from the previous website. You can also find out how long the website has been up by checking WhoIs and any Domain Registrar. If the website is less than a year old - the PR is most likely bought and paid for.

Phoenix Web Designer shares tips!

Phoenix Web Design


Site structure is the backbone of website designs. Good layout and organization are crucial to the functionality of your site. Without careful planning and design sense, it is impossible to grow your content without having to undergo a complete overhaul of the site. Structure also plays an important role in optimizing your site for search engines and bounce rate of visitors. So here's what you need to know:

Basic structure of the site
Each site should contain three main components: home page, main sections and subsections. For navigation purposes, your site must be no more than two levels deep and stick to the standard "in two clicks any user should be able to get the home page" or to any other page for that matter. Beyond simple user satisfaction, the site structure should be designed with search engines in mind making it easy for robots to index your site and search keywords.

Home
The homepage is the most important page because it gives users their first impressions of your site. The home page should contain text and links limited and contain no more than 400 words in total. Search engines and users to see the first page, so make it a priority.

The main sections
You may think that the main sections of the website sections. These sections should pay attention to keywords and use them whenever possible. Search spiders to index these pages after interviewing the main page, so make sure the main sections as SEO friendly as possible.

Paragraphs
Subdivision down each of your main sections into smaller, more bits of information. In this section, content is king. All important data on your website will live on these pages.

Understanding these basic principles will give you the foundation for the structure of the site. With effective planning and logical design of Web sites, you can create a site that is both SEO and user-friendly.

Local SEO Tips and Tricks

Monday, September 19, 2011 · Posted in , ,

As many of you know, Local SEO is just as important as Organic National SEO is to your business. Since gaining rankings nationally for more generic keywords can take months, if not years based on competition and keyword strength, harnessing the power of Local SEO is terribly important for ranking fast. The top ways to rank locally is to employ some keyword research on the local level.

Do your Keyword Research
Keyword research on the local level of search engine optimization is just as important as doing it for a national program. Take into account local slang and word choice, and what the locals call your particular service. Also - pay attention to your long-tail keyword phrases; if you're not going to get specific, you're not going to rank highly for several different keywords across the board. Example: If you're a florist, don't just try to rank for Chicago Florist. Try to rank for Rose Shop in Chicago or Wedding flowers in Chicago. The key is the city you choose. Choose several cities around your area if you live in a suburban city, and don't just go for the big city if your service can be easily accessed in the city itself.

Keep your Google Place Page Updated
If you've ever searched for a service or product 'in' a city, you've probably seen a Google Map pop up with several places indicated on them with letters. These are Place Pages that companies have claimed and optimized. Make sure you claim your business so you can take advantage of the local business you can get through it.

Your Physical Address is Crawlable
If your website is Flash or the only place your address is listed is in an image, you can't take advantage of this. Google's spider bots will crawl your website and find your address - if it matches the address you've put on your Place Page, it will get ranked higher - so make sure text is not in an image.

Reviews!
Have your clients review your business on Google! Reviews help your page to rank higher - but make sure they're real reviews - fake reviews can get your place page AND your website banned from Google's search index.

Website Homepage Authority
The Page Rank and Relevancy of your website is important for any SEO campaign, especially local seo. In order to show up in Google's local results, you have to have a strong website and an optimized place page.

Traditional Backlinks/Inbound Links
As with any SEO campaign, inbound links to your website are important to rank Locally. Make sure you're using the correct anchor text as found with your keyword research rather than linking using your URL.

Local Directories
Submit your website to local website directories including Yahoo Local, Yelp, Judys Book, Urban Spoon (for restaurants), Insider Pages and more. You'll reap the benefits of better brand recognition and the backlink you get from it.

There you have it! Seven great ways to get started on your Local SEO campaign. If you need help, or if you'd like to talk about how we can help you with your Local SEO program, give us a call at 847.537.0067 or email us directly.

When to call a Phoenix SEO Firm

Monday, August 29, 2011 · Posted in , ,

SEARCH ENGINE OPTIMIZATION FIRM

The core element behind success in the website promotion world is SEO Website Promotion. It can facilitate your business's website to achieve top SEO Optimization rankings on hot SE's such as Bing, Yahoo, and Google.

If you hope to generate additional sales, leads, queries, clicks, and traffic for your Company website then Companies should envisage SEO/SEM Website Marketing in Phoenix. You must employ a practiced SEO/SEM Web Site Promotion Service Firm which could facilitate your web site to attain higher SEO Optimization rankings. The prospective SEO optimization rankings of your website would rely entirely upon the expertness of a SEO firm you have picked up to engage. Thus, Companies should hire suitable Arizona marketing companies for your firm.

It is imperative to make certain that you are focusing and promoting your web site for best SEO keywords on both organic search results as well as paid Scottsdale SEO search results (Pay Per Click/Google Adwords). Take for example , if your business is offering attorney services within Arizona State, then Companies should focus on all the correlated keywords which can generate extra revenues, sales, leads, queries, clicks, and traffic for your firm's website.

Consumers, Clients, and Business owners who are seeking SEM services should make sure that SEM Website Marketing consultant they are contriving to take into service works devotedly towards attaining higher Phoenix Arizona SEO optimization rankings of your website. If any SEO Web Site Marketing service providers who would pretend to know some "top secret" method then you should not at all go with that company.

If you hope to hire unrivaled Web Site Promotion Firm for your online business website then Clients must follow few of these nifty guidelines prior to engaging any Web Site Promotion consultant. Capturing top-most SEO optimization rankings is crucial for the online success of any web site. Your SEO Services consultant will facilitate to generate more and more revenues, sales, leads, queries, clicks, and traffic by ceding top-most SEO optimization rankings on hot SE's which includes Bing, Yahoo, and Google.

When to call a Chicago SEO Firm

The core element behind success in the website promotion world is SEO Website Promotion. It can facilitate your business's website to achieve top SEO Optimization rankings on hot SE's such as Bing, Yahoo, and Google.

If you hope to generate additional sales, leads, queries, clicks, and traffic for your Company website then Companies should envisage SEO/SEM Website Marketing in Chicago. You must employ a practiced SEO/SEM Web Site Promotion Service Firm which could facilitate your web site to attain higher SEO Optimization rankings. The prospective SEO optimization rankings of your website would rely entirely upon the expertness of a SEO firm you have picked up to engage. Thus, Companies should hire suitable Chicago marketing companies for your firm.

It is imperative to make certain that you are focusing and promoting your web site for best SEO keywords on both organic search results as well as paid SEO search results (Pay Per Click/Google Adwords). Take for example , if your business is offering attorney services within Indiana State, then Companies should focus on all the correlated keywords which can generate extra revenues, sales, leads, queries, clicks, and traffic for your firm's website.

Pay Per Click/Google Adwords is one of the imperative paid SEM/SEO Website Promotion marketing method which can facilitate your web site to straightly Publicise consumer products/services in close proximity to the top SEO results of hot SE's such as Google, Yahoo, and Bing. Organic search results on the other hand is a slow but rewarding process internet promotion process which can eat up between 4-9 months or higher (based upon no. Of keywords/search engines targeted).

SEO Positioning/Optimization can be identified as a composite internet promotion process and it can eat up whole lot of time/budget. Thus, Companies should make certain that your SEM/SEO Web Site Marketing consultant has expertness in ceding highest SEO optimization rankings for your online business website . Companies ought to simply ask for existing client references. You could observe various SEO/SEM Website Promotion experts projecting to have optimized websites for 500 satisfied corporate clients, but if you simply request them to provide 1 single corporate client reference they could dawdle.

Thus, Clients must make certain to employ an SEM/SEO Website Promotion service professional which could facilitate your website to achieve top SEO Optimization rankings. Your web site should be simply approachable to clients making a search online and it ought to be ranking near the top SEO results of hot SE's such as Bing, Yahoo, and Google.

Consumers, Clients, and Business owners who are seeking SEM services should make sure that SEM Website Marketing consultant they are contriving to take into service works devotedly towards attaining higher SEO optimization rankings of your website. If any SEO Web Site Marketing service providers who would pretend to know some "top secret" method then you should not at all go with that company.

If you hope to hire unrivaled Web Site Promotion Firm for your online business website then Clients must follow few of these nifty guidelines prior to engaging any Web Site Promotion consultant. Capturing top-most SEO optimization rankings is crucial for the online success of any web site. Your SEO Services consultant will facilitate to generate more and more revenues, sales, leads, queries, clicks, and traffic by ceding top-most SEO optimization rankings on hot SE's which includes Bing, Yahoo, and Google.

Use Press Releases to build Brand into your Business!


Companies want to be known for what they do, who they are, what they offer and all of the lasting effects that come with it. In other words, they want to become a household name and to be the first thing that an individual thinks of when deciding with whom to do business. Consumers want to be a part of a business in the sense that they are helping to establish the brand identity through their following. In order to establish this type of thinking in a business, it is suggested that the business formulate a plan or an idea in which they can build brand and brand identity into their core marketing plan. Building brand into any business takes time, a concerted effort and making strategic steps towards deciphering what customers want and what they will buy. Knowing the difference between the two is essential. Keeping customers abreast of the company's changes and developments is also crucial in the companies place in its niche market. This can be established by preparing effective, timely, precise and well-written press releases that address exactly what the customer is looking for.

Press releases are an excellent chicago marketing tool for company's that want more exposure and more "face time' with their potential clients. Building brand is important to businesses because it is essential that their names become synonymous with the product or service that they are selling. Just as gaining exposure for the business is key, it is also essential to retain that same level of interest for the business if the goal is to keep the customer coming back for more. When a company establishes its brand identity, it is thereby starting to establish itself also as a viable market force. Building brand identity can be achieved by distributing and disseminating frequent and pertinent company information through press releases that re targeted towards niche audiences.

Finding what appeals to the customer is also a component of building brand into your business and retaining customers. This area of marketing is essential to the success of any company, any size. Market research surveys can help business owners better understand what it takes to target customers and find out what they want and what they will buy. This information can then be used in the company's press release to act as a motivational sales tool and entice the customers to buy.

Often, the reason that companies fail to build brand into their companies using press releases is because they fear that it will not work. They think that the press release should only be used as an announcement tool and not as a marketing tool, which is what a press release is. Quite the contrary is true. Using your company's press releases to build brand will work and will work well if it is implemented correctly.

To be effective at building brand into your company using press releases, you only need to ensure that your press release adequately mentions your company's products, objectives and customer service mission while also making the announcement that it was generated for.

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How to SEO Optimize a YouTube page

Phoenix SEO Company




Years ago, people began watching videos on the internet and moved away from print and television as their primary source of news. We even find ourselves not watching the news anymore due to the mass amounts of information on the internet. Now video has become, especially through YouTube, the main source of news for the public not counting Facebook and Twitter. Anyone can go online at any time and watch YouTube videos about the big game, world events and even wars. At the same time, someone can learn how to use Photoshop brushes correctly through user submitted tutorials on YouTube. Then why is someone using Photoshop correctly important to an Phoenix SEO company?

YouTube is now used as a search engine for many of today's internet savvy youth and business professionals. It's also the most powerful marketing tool available for video marketing and marketing in general. In addition to that, YouTube was acquired by Google, and therefore, all videos get indexed instantly. A fully Optimized and SEO'd YouTube Channel that has engaging and oft-viewed videos will not only provide a powerful, followable link to your chosen website, but also drives more traffic to your page and your website in general.

Optimizing your YouTube Page
Your YouTube channel needs to be optimized as well to provide a focused area of content that you've uploaded. Use a broader range of keywords instead of the tight confines of each video, give it a good title and have your website at the ready on the sidebar. You could even upload an industry specific image in the background that has a keyword optimized name. This will accompany all videos and help you build your brand.


Optimizing your YouTube Videos



Video Title
Your Video title is the number one priority for video search abilities. It's quick access for your visitors to scan and read the title, and it's the main reason for a viewer clicking on the link itself. If it's not a good title, or doesn't include their keywords, it's not going to provide the search you want it to.

Video Description
A good description can be an extension of your title and can let slip a benefit of watching the video, it could be a problem solved or a solution to some technical detail, the key is a further encouragement to click play on the video and right at the start you could add a couple of web urls, so that they get noticed, because either before watching the video, but more than likely after they will click on them urls to see what you are all about, if they thought the video was useful or even entertaining.

If you need help with Video Production or Video Optimization, give us a call at 623.696.0258 for more great tips on YouTube Video Optimization.

Phoenix SEO: Long Term or Short Term SEO?

Friday, August 12, 2011 · Posted in , ,



Before the marketing gurus reading this comment, sit tight and read first. Take a minute and analyze what SEO or Search Engine Optimization means to business owners reading this or considering SEO as a viable business investment.

Businesses are continuously having to cut costs in an ever tight economical environment and all of the marketing and advertising they do has to almost guarantee a result and return on that investment. That marketing needs to grow the business without the long-term marketing costs increasing. Business owners want profits and, in order to be (stay) profitable, expenses need to be kept at a minimum in every area. Even marketing.

Unfortunately, an advertisement in a paper is a tangible object. Phoenix SEO is not. Instead of looking at SEO as an investment, since it is an intangible service, most business owners don't want to pay a lot of money to have their website optimized. But, let's look as some statistics and companies.  

Coca-cola.
Walmart.
JCPenney
Pepsi.

You know of them right? Because they've never stopped advertising. They've never quit their SEO and SMM efforts because the saying goes...out of sight, out of mind. And it's true! You think if Coca-Cola stopped advertising and Pepsi took advantage of it that Coke would survive? Perhaps for a while, due to loyal customers, but what about new customers? Pepsi would win out in the end.

We often talk to business owners that want to invest temporarily in SEO or Social Media Marketing, and just do it until it starts working and then taper off or eliminate it later. Like I said before, if Coke stopped advertising and Pepsi didn't...who gets the new client? Pepsi. 

If you STOP your SEO efforts...your rankings will fall, your traffic will fall and the people who didn't stop WILL take your high ranking from you.

Long Term vs. Short Term
There are techniques that can be done to your website that only need to be done once before moving on such as url structure, image renaming images, alt tags, meta data and general content. But the external process is a perpetual researching of keywords, adding blog posts and continuously making a website more search engine friendly and keyword focused.

When consulting with your SEO Company, get out of the mindset that this is an expense. Look at the return on your investment that a strategic SEO campaign will bring. You'll come to the realization that cutting SEO out of the budget is ultimately cutting into your costs.

Phoenix SEO
Phoenix Search Engine Optimization
SEO Phoenix AZ
SEO Company in Phoenix, AZ
Phoenix Website Optimization

Chicago SEO: A Long Term or Quick Fix Solution?


Before the marketing gurus reading this comment, sit tight and read first. Take a minute and analyze what SEO or Search Engine Optimization means to business owners reading this or considering SEO as a viable business investment.

Businesses are continuously having to cut costs in an ever tight economical environment and all of the marketing and advertising they do has to almost guarantee a result and return on that investment. That marketing needs to grow the business without the long-term marketing costs increasing. Business owners want profits and, in order to be (stay) profitable, expenses need to be kept at a minimum in every area. Even marketing.

Unfortunately, an advertisement in a paper is a tangible object. Chicago SEO is not. Instead of looking at SEO as an investment, since it is an intangible service, most business owners don't want to pay a lot of money to have their website optimized. But, let's look as some statistics and companies.  

Coca-cola.

Walmart.

JCPenney

Pepsi.

You know of them right? Because they've never stopped advertising. They've never quit their SEO and SMM efforts because the saying goes...out of sight, out of mind. And it's true! You think if Coca-Cola stopped advertising and Pepsi took advantage of it that Coke would survive? Perhaps for a while, due to loyal customers, but what about new customers? Pepsi would win out in the end.

We often talk to business owners that want to invest temporarily in SEO or Social Media Marketing, and just do it until it starts working and then taper off or eliminate it later. Like I said before, if Coke stopped advertising and Pepsi didn't...who gets the new client? Pepsi. 

If you STOP your SEO efforts...your rankings will fall, your traffic will fall and the people who didn't stop WILL take your high ranking from you.

Long Term vs. Short Term
There are techniques that can be done to your website that only need to be done once before moving on such as url structure, image renaming images, alt tags, meta data and general content. But the external process is a perpetual researching of keywords, adding blog posts and continuously making a website more search engine friendly and keyword focused.

When consulting with your SEO Company, get out of the mindset that this is an expense. Look at the return on your investment that a strategic SEO campaign will bring. You'll come to the realization that cutting SEO out of the budget is ultimately cutting into your costs.

Chicago SEO
Chicago Search Engine Optimization
SEO Chicago
SEO Company in Chicago
Chicago Website Optimization


Benefits of SEO

 SEO results in increased targeted traffic to your website SEO helps create brand identity
 
SEO creates better search engine positioning
 SEO helps you gain competitive advantage
 SEO results in fast measurable ROI
 SEO boosts product sales and online visibility
 SEO brings in free targeted traffic and hence results in low client acquisition costs
 SEO can allow you to compete efficiently and effectively against larger competitors
 SEO provides continuous online visibility
 SEO is the cheapest marketing tool even on the net

Chicago SEO :: Chicago Internet Marketing
Phoenix SEO :: Phoenix Internet Marketing
Los Angeles SEO :: Charlotte NC SEO
New York City SEO

Benefits of SEO

 SEO results in increased targeted traffic to your website
 SEO helps create brand identity
 SEO creates better search engine positioning
 SEO helps you gain competitive advantage
 SEO results in fast measurable ROI
 SEO boosts product sales and online visibility
 SEO brings in free targeted traffic and hence results in low client acquisition costs
 SEO can allow you to compete efficiently and effectively against larger competitors
 SEO provides continuous online visibility
 SEO is the cheapest marketing tool even on the net

Benefits of SEO!

 SEO results in increased targeted traffic to your website
 SEO helps create brand identity
 SEO creates better search engine positioning
 SEO helps you gain comp0etitive advantage
 SEO results in fast measurable ROI
 SEO boosts product sales and online visibility
 SEO brings in free targeted traffic and hence results in low client acquisition costs
 SEO can allow you to compete efficiently and effectively against larger competitors
 SEO provides continuous online visibility
 SEO is the cheapest marketing tool even on the net

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